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When a company decides to market its products in the international market, it must consider that it will have a greater variety of competition than could exist in the domestic market. Thus, products that compete in the domestic market with others that are the same, similar or substitutes, will face a greater presence of the same products at the international level, either from the destination market, from the market of origin or from other countries, which is why the company will need a broader identification of its competition.

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