In this website can be seen a study that reveals small e-retailers in the European market face challenges in harnessing digital competencies and benefiting from cross-border e-commerce. There are shown digital marketing tactics that play an important role in translating business strategies and attracting customers. This research explores how small e-retailers employ digital marketing tactics to enhance their international digital business performance considering variations between e-retailers from developed and emerging e-commerce markets.

Leave a Reply

Your email address will not be published. Required fields are marked *